FUGUIHUA identity is rooted in personal liberation- a raw, intimate sensation that resonates with the very act of breaking free. It's that exhilarating first breath of independence, the celebration of imperfection, and the courage to unbind from societal, emotional, and external expectations.
This is the heart of FUGUIHUA.
Founded by Wen Fu, whose life traverses the rich cultural intersections of China and the creative fervor of London, FUGUIHUA reflects her personal evolution. Wen's journey from girlhood to womanhood is one that she has painstakingly woven into every collection, embracing the vulnerability and empowerment that come with liberation. From the very beginning, her work has mirrored her quest for authenticity, crafting garments and visuals that tell this intimate story.
FUGUIHUA believes that growth, exploration, and the pursuit of freedom are not solitary endeavors but collective experiences. We find strength in community and inspiration in the shared pursuit of authenticity.
The FUGUIHUA woman embodies an uncompromised spirit, unfiltered and unbound. Drawing from Tokyo's vibrant cultural mosaic and the rebellious essence of gyaru subcultures, our collections merge softness with strength. Feminine silhouettes are juxtaposed with bold, striking lines, creating a visual language that speaks to both power and vulnerability.
FUGUIHUA is not just fashion; it's Wen Fu personal statement—a declaration of self-confidence, freedom, and unapologetic sensuality.
Wen Fu, Tokyo 2025